minimalev.com
Online Interior Design & Consultancy Platform
Digital Venture — Istanbul, Türkiye
Problem → Solution
In Türkiye, interior design is still an industry built on face-to-face meetings, long timelines and high costs. Many people want to make their homes more livable but struggle to access professional design support. Founded in 2019, minimalev.com was launched to move this service onto a digital platform and make it more accessible, faster and more affordable.
The starting point is a simple belief: living in an aesthetic, functional space is not a luxury but a basic right.
Decisions and Responsibilities
The brand identity was built from scratch. WordPress and WooCommerce were chosen as the platform infrastructure, set up so that services could be sold through an e-commerce model.
The service flow was shaped in the same process: filling in a needs form, booking an online appointment, reviewing the design together in 3D, and sharing the delivered work on a personalized page.
Isometric view
European-standard BIM technology was integrated into the infrastructure of an online interior design platform for the first time.
Traditional Interior Design
The Classic Process
- Mandatory face-to-face meetings
- Long timelines and high costs
- Geographic constraints
- Non-standardized workflow
The Minimalev Approach
The Digital Process
- Fully online consultations and follow-up
- Fast delivery, accessible pricing
- Accessible from anywhere in the world
- Systematic, scalable workflow
How the process works at Minimalev
Service Packages
The platform is built on two main service models. The Basic Service focuses on arranging existing furniture and belongings in the most efficient way — the space is optimized without pushing anyone to buy something new. The Classic Service is a more holistic design package that also includes decoration recommendations. Both can be ordered for a single room or an entire home.
Section drawings delivered to the client — dimensioned and detailed
3D render — visualization
Design Process
After the order, an appointment form is filled in and needs are defined in an online meeting. Designs are then prepared in a BIM-based environment and reviewed together in 3D.
Completed work is shared through a page personalized for each client; every step of the process can be followed from a phone.
Design deliverables from client projects
The service flow on the platform
Lessons Learned
The Minimalev journey opened up a broad field of learning beyond architectural education. Turning an idea into a product, a product into a brand, and a brand into a sustainable business model is a process that can only be grasped through experience. Practical knowledge accumulated across many areas, from UX design to digital marketing, from e-commerce infrastructure to customer relations.
The most important takeaway: good design alone is not enough. Reaching the right people, through the right channel, at the right time is at least as critical as the design itself.
